The management of intangible assets (IAs) will determine the wealth of nations, but what cannot be measured cannot be managed. IAs can be defined as non-physical assets that generate income for their owners. This includes software as well as other intellectual capital.
Change is hard, and organizational transformations are among the hardest change endeavors. Only a few out of the very many companies that try to change dosucceed.
Apple was the first company to reach $1 trillion in valuation recently. Shortly after, Amazon managed to reach the same record high valuation historically. Other technology companies are not far behind, with Microsoft Corp at $870 billion
According to today’s standards, the best competitive advantage can become obsolete in no more than twoyears. Having a competitive advantage is only the beginning.