Chief Marketing Officer (CMO)The C-Suite How Psychology Can Power Your Marketing Program by internationaldirector September 12, 2018 The term marketing is often confused with the term promotion,or with aggressive sales efforts, which gives marketing a bad name. And … Continue Reading September 12, 2018 0 FacebookTwitterPinterestEmail
Chief Marketing Officer (CMO)Technology 10 Years of Data Science: The Biggest Breakthroughs and Most Memorable Moments by internationaldirector August 6, 2018 Purists will tell you that data science is a unique combination of advanced mathematical, analytical and programming skills which enable … Continue Reading August 6, 2018 0 FacebookTwitterPinterestEmail
Commentary Can Neuromarketing Help Your Organization? by internationaldirector July 13, 2018 Often, when people from two knowledge areas collaborate and those knowledge areas intersect, new areas of knowledge and breakthroughs emerge. … Continue Reading July 13, 2018 0 FacebookTwitterPinterestEmail
Chief Marketing Officer (CMO)The C-Suite How Customers Feel About Self-Service by internationaldirector June 21, 2018 In the past, self-service used to be confined to customers fetching their meal from the restaurant’s counter and cleaning up … Continue Reading June 21, 2018 0 FacebookTwitterPinterestEmail
Chief Marketing Officer (CMO)The C-Suite Going Social: Should Your C-Suite Be on Social Media? by internationaldirector June 6, 2018 Today’s brave new—and exceedingly connected—world needs strong leaders that can navigate the social-media landscape. These days, it’s not enough that … Continue Reading June 6, 2018 0 FacebookTwitterPinterestEmail