The term marketing is often confused with the term promotion,or with aggressive sales efforts, which gives marketing a bad name. And while marketing does employ sometimes pushy sales tactics and distracting advertisements, these tactics are not its primary concern.
Chief Marketing Officer (CMO)
Purists will tell you that data science is a unique combination of advanced mathematical, analytical and programming skills which enable practitioners to manipulate, manage and analyse huge volumes of data, possibly generated in real time
Often, when people from two knowledge areas collaborate and those knowledge areas intersect, new areas of knowledge and breakthroughs emerge. One such area of knowledge and its associated practices that has appeared in recent years is neuromarketing.
In the past, self-service used to be confined to customers fetching their meal from the restaurant’s counter and cleaning up their tables after they have finished. Today, customers do many more tasks that fall in the self-service category
Today’s brave new—and exceedingly connected—world needs strong leaders that can navigate the social-media landscape. These days, it’s not enough that C-suite executives learn how to communicate through social-media platforms.