The term marketing is often confused with the term promotion,or with aggressive sales efforts, which gives marketing a bad name. And while marketing does employ sometimes pushy sales tactics and distracting advertisements, these tactics are not its primary concern.
Chief Marketing Officer (CMO)
Purists will tell you that data science is a unique combination of advanced mathematical, analytical and programming skills which enable practitioners to manipulate, manage and analyse huge volumes of data, possibly generated in real time
In the past, self-service used to be confined to customers fetching their meal from the restaurant’s counter and cleaning up their tables after they have finished. Today, customers do many more tasks that fall in the self-service category
Today’s brave new—and exceedingly connected—world needs strong leaders that can navigate the social-media landscape. These days, it’s not enough that C-suite executives learn how to communicate through social-media platforms.
The European Markets in Financial Instruments Directive (MiFID II) will enter into force in January 2018. Presented as a single regulatory framework for European financial institutions after a period marked by conflicts of interest, it intends to strengthen investor protection, transparency, product standardization and stability of financial markets.
Environmental and social data criteria are more and more taken into account when investors are designing their investment strategies. Socially conscious investors in mutual funds, for instance, try to collect data in order to make the best investment decisions.
Treasury departments in global companies operate under increasingly difficult conditions in which they are required to manage cash balances, borrowings and investments across different geographies and businesses.
When it comes to organizational growth, there must be innovation and sustainability. Without innovation, there is nothing to sustain; and without sustainability, there is no need to innovate.
Behind the success of one of the biggest initial public offerings (IPOs) in the history of the world is a man with a rather unconventional principle. Jack Ma, the founder of Alibaba Group, believes that before the maximization