The term marketing is often confused with the term promotion,or with aggressive sales efforts, which gives marketing a bad name. And while marketing does employ sometimes pushy sales tactics and distracting advertisements, these tactics are not its primary concern.
Chief Marketing Officer (CMO)
The European Markets in Financial Instruments Directive (MiFID II) will enter into force in January 2018. Presented as a single regulatory framework for European financial institutions after a period marked by conflicts of interest, it intends to strengthen investor protection, transparency, product standardization and stability of financial markets.
Environmental and social data criteria are more and more taken into account when investors are designing their investment strategies. Socially conscious investors in mutual funds, for instance, try to collect data in order to make the best investment decisions.