Apple was the first company to reach $1 trillion in valuation recently. Shortly after, Amazon managed to reach the same record high valuation historically. Other technology companies are not far behind, with Microsoft Corp at $870 billion
Brands help organizations differentiate themselves in the minds of customers. They enable organizations to get traction on new products easily by building on their brands’ images, which typically should convey the high level of quality to which customers are accustomed.
Written By: Susan Smithfield – International Director In the current business environment—characterized by high connectivity and excessive reliance on digital infrastructure,…