When it comes to business objectives, a key goal at the forefront of any entrepreneur’s mind is maintaining consistent growth. This requires being on the lookout for scale-up opportunities.
The term marketing is often confused with the term promotion,or with aggressive sales efforts, which gives marketing a bad name. And while marketing does employ sometimes pushy sales tactics and distracting advertisements, these tactics are not its primary concern.
Purists will tell you that data science is a unique combination of advanced mathematical, analytical and programming skills which enable practitioners to manipulate, manage and analyse huge volumes of data, possibly generated in real time